UGC (User-Generated Content)
UGC (user-generated content) is authentic, creator-style content made to look like a real person's post rather than a polished brand ad.
UGC is the native-looking video and photo content — unboxings, testimonials, 'get ready with me' clips — that feels like a recommendation from a real person. Brands now commission it deliberately because it out-performs studio ads on social feeds.
A UGC ad typically follows a hook → relatable body → call-to-action structure and is filmed casually on a phone. The style, not the source, is what defines it: paid creators (or AI avatars) produce most 'UGC' ads today.