Engagement Rate Calculator
Calculate your Instagram or TikTok engagement rate.
Embed this tool on your site
Free — a link back to LoopStook is included.
What is the Engagement Rate Calculator?
Free engagement rate calculator. Enter your followers and average likes and comments to get your engagement rate as a percentage — the metric brands use to value creators.
How to use the Engagement Rate Calculator
- 1
Enter your numbers
Type your figures into the Engagement Rate Calculator fields.
- 2
Read the result
The result calculates instantly in your browser as you type — there's no button to press.
- 3
Use it to decide
Apply the number to guide your budget, pricing, rate, or campaign decision.
Frequently asked questions
What is a good engagement rate?
It varies by follower count, but 1–3% is typical, 3–6% is strong, and above 6% is excellent. Smaller accounts usually see higher rates than large ones.
How is engagement rate calculated?
This tool uses (average likes + average comments) ÷ followers × 100 — the most common ‘engagement rate by followers’ formula.
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