Engagement Rate Calculator
Calculate your Instagram or TikTok engagement rate.
Embed this tool on your site
Free — a link back to LoopStook is included.
What is the Engagement Rate Calculator?
Free engagement rate calculator. Enter your followers and average likes and comments to get your engagement rate as a percentage — the metric brands use to value creators.
How to use the Engagement Rate Calculator
- 1
Enter your numbers
Type your figures into the Engagement Rate Calculator fields.
- 2
Read the result
The result calculates instantly in your browser as you type — there's no button to press.
- 3
Use it to decide
Apply the number to guide your budget, pricing, rate, or campaign decision.
Frequently asked questions
What is a good engagement rate?
It varies by follower count, but 1–3% is typical, 3–6% is strong, and above 6% is excellent. Smaller accounts usually see higher rates than large ones.
How is engagement rate calculated?
This tool uses (average likes + average comments) ÷ followers × 100 — the most common ‘engagement rate by followers’ formula.
More free tools
No signup, no limits — jump straight into another calculator.
ROAS Calculator
Calculate return on ad spend and break-even.
CPM Calculator
Cost per thousand impressions, instantly.
CPC Calculator
Cost per click from spend and clicks.
CAC Calculator
Customer acquisition cost in one step.
LTV Calculator
Customer lifetime value from your unit economics.
Profit Margin Calculator
Margin and markup from cost and price.
From other categories
AI Ad Copy Generator
High-converting ad copy in seconds — headlines, primary text, and CTAs.
PNG to JPG Converter
Convert PNG to JPG in your browser — free, private, no upload.
YouTube Video & Shorts Downloader
Download YouTube videos and Shorts in HD — MP4 or MP3, free.
Word Counter
Count words, characters, sentences & reading time as you type.
Fake Tweet Generator
Create a realistic tweet screenshot — no login, download as PNG.
JSON Formatter
Pretty-print and validate JSON online, instantly.
Merge PDF
Combine multiple PDFs into one file.
Compress Video
Shrink MP4, MOV & WebM videos without losing quality.
Turn this into finished creative
LoopStook's AI studio takes you from a free utility to video, image, and audio generation — every model in one place.