LTV Calculator
Customer lifetime value from your unit economics.
Lifetime value$432.00
Lifetime revenue$720.00
About this tool
Calculate customer lifetime value (LTV) for free. Enter average order value, purchase frequency, and lifespan to see LTV.
Frequently asked questions
Should LTV use margin?
Yes — true LTV is contribution margin over a customer's lifetime, not gross revenue. This tool shows both.
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