CAC Calculator
Customer acquisition cost in one step.
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Free — a link back to LoopStook is included.
What is the CAC Calculator?
Calculate customer acquisition cost (CAC) for free. Enter marketing spend and new customers to see your CAC.
How to use the CAC Calculator
- 1
Enter your numbers
Type your figures into the CAC Calculator fields.
- 2
Read the result
The result calculates instantly in your browser as you type — there's no button to press.
- 3
Use it to decide
Apply the number to guide your budget, pricing, rate, or campaign decision.
Frequently asked questions
How does CAC relate to LTV?
A healthy business keeps LTV well above CAC — a common benchmark is an LTV:CAC ratio of 3:1 or better.
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