Break-Even ROAS Calculator
The minimum ROAS you need to profit.
Break-even ROAS2.50×
About this tool
Calculate your break-even ROAS for free. Enter your gross profit margin to see the minimum return on ad spend you need.
Frequently asked questions
How is break-even ROAS calculated?
Break-even ROAS is 1 ÷ gross margin. At a 40% margin you need a 2.5× ROAS to break even on ad spend.
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